At Pure Goodness Bakery, we do it the all natural way.  Growing up allergic to food coloring, I learned first hand what putting chemicals in your body will do...and what really good baking is!  So you will never find any artificial colors or flavors in our desserts.  We want the best for you and our baked goods, so we always use non-gmo and organic products when possible.  We also replace bad oils for good oils, like avocado or coconut oil, whenever possible.

That is The All Natural Difference.